Patients as Consumers

In this new age of healthcare, where various coverage options are constantly evolving, it is important to understand the market’s fluidity and, in turn, the growing role of patients as consumers. Patients, regardless of prior experience in coverage selection, often don’t possess the knowledge that health economists, and industry idealists, might covet. This panel will discuss this growing gap, providing insight into the ways in which patients must consider their healthcare options, and how the aforementioned developing system poses challenges for individuals everywhere.


Krisda H. CHaiyachati, MD, MPH, MSHP

Clinical Innovation Manager, Penn’s Center for Healthcare Innovation
Dr. Chaiyachati imagines future health care world where consumers experience little friction before accessing evidence-based treatments. Since 2016, he has been the Medical Director for Penn Medicine’s OnDemand Virtual Telemedicine Care, a 24/7 on-demand urgent care option for over 60,000 Penn Medicine employees and dependents. In addition, he works within Penn Medicine’s Center for Health Care Innovation applying design thinking and the use of artificial intelligence to support health care providers to care for more patients and provide consumers with better care experience. Finally, he is a health services researcher and primary care physician for Penn Medicine.  

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Director of Public & Patient Engagement, Patient Centered Outcomes Research Institute
Kristin L. Carman, PhD, is the Director of Public and Patient Engagement at the Patient-Centered Outcomes Research Institute (PCORI). She is responsible for leading and directing PCORI’s overall efforts to see that patients and other health care stakeholders are fully involved in and guide all aspects of PCORI’s work and developing the science of engagement. Dr. Carman previously was at the from the American Institutes for Research, where she served as Vice President and Director of the Center for Patient and Consumer Engagement, and Director of the Health Policy and Research Group, a team of more than 100 health services research professionals. In that role, she helped conduct research on issues of public importance in health care quality, access, and financing; comparative effectiveness; patient and family engagement; health systems improvement; public deliberation; and health-related communications. She also led groundbreaking engagement projects funded by the Agency for Healthcare Research and Quality (AHRQ), and numerous foundations including the California HealthCare Foundation, Moore Foundation, and Robert Wood Johnson. Dr. Carman has spearheaded engagement research projects including a randomized clinical trial on deliberative methods, development of an influential framework on engagement, and the development and translation of complex scientific information and concepts for the public and patients. She has worked closely with many health care stakeholders throughout her career. She also previously served as an inaugural member of PCORI’s Advisory Panel on Patient Engagement.


Gary HOlderby

Chief Commercial Officer, GoMo Health
Gary Holderby spearheads global sales and business development. Gary brings more than 20 years of both mobile technology and healthcare/life sciences industry experience, expertise, specializing in the business application and commercialization of emerging technologies within healthcare. Prior to joining GoMo Health, Gary served as CEO of an AI-based connected health company uniting hardware, software, and services to build a connected eco-system at home for patients with chronic conditions. In 2016, Gary began working with the American Heart Association to develop and launch their Center for Health Technology and Innovation, working directly with innovative Fortune 100, mid- stage, and start-up companies alike to develop scalable business models across the care continuum, leveraging emerging technologies in a variety of evidence-based patient and clinical applications.

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David M. Bishai, Md, MPH, PhD

Professor, Johns Hopkins Bloomberg School of Public Health
David Bishai is currently professor and director of the Interdepartmental Health Economics Program at Johns Hopkins University’s Bloomberg School of Public Health. He is an associate editor of Health Economics. His research focusses on the econometric analysis of national, state, and local public health policies on population health and health disparities using time series and panel methods.  He has published over 200 peer reviewed papers and keeps extensive collaborations with co-authors in China, Taiwan, Thailand, Myanmar, India, Bangladesh, Pakistan, Nepal, Sri Lanka, Egypt, Qatar, Lebanon, Iran, Uganda, Botswana, Mozambique, Ethiopia, Brazil, Russia, Mexico, Italy, Switzerland, UK, and USA.

He received his Ph.D. in Health Economics from the Wharton School of Business at the University of Pennsylvania in 1996. He is a Fellow of the American Academy of Pediatrics and a Fellow of the American College of Physicians. In 2015 he was voted by students to receive the Golden Apple teaching award as well as awards for advising and mentoring.


Jan Oldenburg, FHIMSS

Speaker and Writer, Personal Health Engagement Solutions
Jan Oldenburg, FHIMSS, is the principal in Participatory Health Consulting. She advises and mentors startups and healthcare organizations about the evolving digital health landscape. 

Ms. Oldenburg has focused on digital transformation in healthcare for 20 years. Her experience includes advisory firms including EY. It also includes roles as the Vice President of Patient and Physician Engagement in Aetna’s ACO organization and senior leadership in Kaiser Permanente’s Digital Services Group. 
She is the principal editor of both Participatory Healthcare: A Person-Centered Approach to Transforming Healthcare published 2016 and Engage! Transforming Healthcare Through Digital Patient Engagement, published in 2013. Ms Oldenburg also authored chapters in the Third Edition of Medical Informatics and The Journey Never Ends. She is currently working on a book about Superpatients with Dave deBronkart. Ms. Oldenburg tweets @janoldenburg.


Neha srivastava

The Wharton School MBA Candidate


Neha Srivastava is an MBA Candidate at the Wharton School of Business at the University of Pennsylvania. Prior to her time at Wharton, Neha worked as a consultant at L.E.K. Consulting, where she specialized in the healthcare services practice and led teams working with payors, health IT, and private equity clients on growth and acquisition strategies and analytics projects. In addition, she has worked in the digital health and startup space, developing partnership and product tools for a women’s health-focused telemedicine company. Neha graduated from Yale University with a degree in Economics.